What’s Your ROI on FPI?

Every year, we ask our members to decide whether or not they will continue to support FPI. Every year, we hope members see their return on investment – and want to continue to invest.  This year, in what might be the strangest year on record for most of us, FPI is still working to deliver as much as we can for our membership.

Even as we sit in the midst of a pandemic, it’s helpful to reflect on all that FPI offers…

Participation in the only foodservice packaging-focused conference in North America. Our conferences are repeatedly voted by FPI members as the most valuable membership benefit. Held twice a year, our conferences bring together the entire foodservice packaging value chain – material and machinery suppliers, converters, distributors and operators – to address issues and concerns confronting the industry. We found ourselves in the uncomfortable position of cancelling our spring conference in May due to the pandemic. However, FPI is offering a virtual event in lieu of our in-person October fall conference. While not an ideal situation, we plan to cover a host of topics such as raw materials markets, foodservice trends, and emerging and ongoing legislation that impacts the foodservice packaging industry. More details and registration information will be coming soon. You can email Jennifer with questions. Looking forward to our future conferences, when (hopefully!) we’ll be able to see each other in person once again. Check out our schedule of future conferences here.

Targeted news, information and trends impacting your business and the industry. It’s our job to make your job easier. One way that FPI accomplishes this is to comb through dozens of publications and bring key stories to your attention that may impact your business and the industry through our weekly publication, Executive Briefs. If you are an FPI member, are you reading this concise, content-packed newsletter? Not receiving it? Send your request to be added to the mailing list to Ashley.

Insights from those in the industry about the industry. Every year, FPI surveys companies within the foodservice packaging value chain to gather their opinions on foodservice packaging and other issues related to the industry. The results help us compile our annual “State of the Industry Report” so you can see how your company stacks up against others. Also, see what others have to say about important areas like hot markets for foodservice packaging and top challenges facing the industry. While the pandemic put a damper on the release of this year’s report, FPI conducted a COVID-19 survey to see what the industry was experiencing during the spring “lockdown” – the results of that survey are available for FP converter and supplier members here. In addition, we traditionally offer another annual survey focused more specifically on the trends throughout the value chain, resulting in the aptly named “Trends Report.” The 2020 survey will go on!  If you are an FPI member, be on the lookout for that survey in early September.  The report will be shared later in the fall. All of our complete reports for members are available, as well as executive summaries for non-members, may be found here.

Updates on the latest legislative and regulatory threats to your business and the industry. If you think the pandemic has stopped all the legislative and regulatory activity around foodservice packaging, think again. There continue to be threats at all levels of government that may limit the sale of foodservice packaging. Through FPI’s monthly Legislative and Regulatory Report, members are kept up to date on the latest activity. If you are an FPI member, have you been reading these reports so you know how these votes in city councils and state houses may impact your business – for better or worse? Not receiving it? Send your request to be added to the mailing list to Brian.

Promotion of members’ products. Audiences are always looking for the “next big thing” in foodservice packaging, especially now, when packaging has become an even bigger part of the restaurant dialogue in this ongoing health crisis.  Many turn to FPI to stay abreast of these developments. Through our Packaging Innovations and Insights newsletter, FPI touts members’ new products to over 700 contacts throughout the foodservice packaging value chain, and dozens of media outlets in North America. Plus, entries in PII are also showcased through FPI’s social media channels, including Instagram, Facebook, and Twitter. If you are an FPI member, did you submit products to PII this year? The easiest thing is to make sure that Ashley receives your announcements when new products come out.

Involvement in special interest groups. FPI creates an umbrella for like-minded companies to work together. That’s exactly what’s happening with FPI’s Paper Recovery Alliance, Plastics Recovery Group, Foam Recycling Coalition and now the Paper Cup Alliance – suppliers, competitors, and customers collaborating on ways to increase the recovery of foodservice packaging by composting and/or recycling. It’s a long journey, but one that is well worth the additional investment for companies involved, as well as the entire industry. Are you involved with the PRA, PRG, FRC and/or PCA? Learn more here.

Those are just a few ways companies can benefit from FPI membership. But, dues paid to FPI also allow for activities that benefit the industry as a whole. I would put much of our communications efforts into this area, working with media, organizations and the general public to promote the foodservice packaging industry, through interviews, presentations, educational materials and our website. And, of course, we have our social media -have you watched any of our videos on FPI’s You Tube channel? Have you followed us on Instagram and Facebook as we tackle tough topics and light alike, all around foodservice packaging and our industry?

FPI is recognized by many as the leading authority on foodservice packaging. How do we know? Just take a look at the dozens of requests we receive from media, as well as organizations asking us to give presentations to a wide variety of audiences. Even as much of the world has gone virtual, requests still come in for FPI to conduct webinars and video calls to help spread the word and share our knowledge.   We continue to be the voice of the foodservice packaging industry.

No global pandemic can hold us down!  If you ask us, we think, even now, there’s still great value in and benefit from FPI. We hope you agree.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s