Unpacking the 2019 Packaging Awards

We recently returned from our fall conference in Louisville where we had a great time meeting with members, watching and engaging with dynamic presentations, and crowning the winners of the 2019 Packaging Awards.

This competition is known for its Package of the Year award, the highly coveted award chosen from the winners of each of the following categories: Excellence in Brand Delivery; Innovation in Convenience; Innovation in Manufacturing; Excellence in New Menu Launch; The “Wow” Factor.

We were excited to see KFC win for its Cinnabon® Dessert Biscuits packaging, manufactured by WestRock. This packaging won not only Package of the Year, but also first place in the Excellence in New Menu Launch category. The company designed a functional and appealing folding paperboard carton to launch this new product that united two well-known brands. Our judges felt that the packaging cleverly included branding, functionality, convenience and manufacturing innovation. They also really liked the audible click on closure!

What was really interesting and exciting was recognizing that just a few years ago, packaging was merely an afterthought for most foodservice brands. Now, we’re seeing the thought the brands are putting into the packaging and many entries showed excellence in multiple categories, just like KFC’s Package of the Year.

It was also encouraging to see that the industry is continuing to address the changing needs of the customer, whether it’s through new packaging to support the growing delivery trend, grab-and-go options, or new products and materials designed to be recycled and / or composted.

Other first place winners in each of the award categories included:

  • Excellence in Brand Delivery: Long John Silver’s and Baldwin& for Long John Silver’s in-store packaging design system.
  • Innovation in Convenience: Genpak for its Clover line of containers.
  • Innovation in Manufacturing: Eco-Products, PBC. for its VanguardTM line of containers.
  • The “Wow” Factor: Bahama Buck’s for its Island Pack manufactured by DanHil Containers.

For a full listing of award categories and winners, pick up the November issue of QSR magazine, or you can view them on QSR’s website. You can also see product images of all winners in our online photo gallery.

We congratulate all of our winners this year, and thank everyone for their entries!

KFC

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