What’s Your ROI on FPI?

Every year, we ask our members to decide whether or not they will continue to support FPI. Every year, we cross our fingers and hope members see their return on investment – and want to continue to invest.

As members consider renewing, or potential members consider joining, it’s helpful to reflect on all that FPI offers…

Participation in the only foodservice packaging-focused conference in North America. Our conferences are repeatedly voted by FPI members as the most valuable membership benefit. Held twice a year, our conferences bring together the entire foodservice packaging value chain – material and machinery suppliers, converters, distributors and operators – to address issues and concerns confronting the industry. Are you planning to attend our fall conference next month in Louisville where we’ll cover topics such as foodservice trends, consumer perceptions about foodservice packaging and making environmental marketing claims? More details and registration information may be found here, or email Jennifer (jgoldman@fpi.org) with questions. Can’t make this one? Check out our schedule of future conferences here.

Targeted news, information and trends impacting your business and the industry. It’s our job to make your job easier. One way that FPI accomplishes this is to comb through dozens of publications and bring key stories to your attention that may impact your business and the industry through our weekly publication, Executive Briefs. If you are an FPI member, are you reading this concise, content-packed newsletter? Not receiving it? Send your request to be added to the mailing list to Natha (ndempsey@fpi.org).

Insights from those in the industry about the industry. Every year, FPI surveys companies within the foodservice packaging value chain to gather their opinions on foodservice packaging and other issues related to the industry. The results help us compile our annual “State of the Industry Report” so you can see how your company stacks up against others, plus see what others have to say about important areas like hot markets for foodservice packaging and top challenges facing the industry. In addition, we offer another annual survey focused more specifically on the trends throughout the value chain, resulting in the aptly named “Trends Report.” If you are an FPI member, did you participate in these surveys, and/or did you read the resulting reports? Complete reports for members, as well as executive summaries for non-members, may be found here.

Updates on the latest legislative and regulatory threats to your business and the industry. There’s no doubt that there are threats at all levels of government that may limit the sale of foodservice packaging. Through FPI’s monthly Legislative and Regulatory Report, members are kept up to date on the latest activity. If you are an FPI member, have you been reading these reports so you know how these votes in city councils and state houses may impact your business – for better or worse? Not receiving it? Send your request to be added to the mailing list to Brian (bsernulka@fpi.org).

 Promotion of members’ products. Audiences are always looking for the “next big thing” in foodservice packaging, and many turn to FPI to stay abreast of these developments. Through our Packaging Innovations and Insights newsletter, FPI touts members’ new products to over 700 contacts throughout the foodservice packaging value chain, let alone the dozens of media outlets in North America. Plus, entries in PII are also showcased through FPI’s social media channels, including Instagram, Facebook, and Twitter. If you are an FPI member, did you submit products to PII this year? The easiest thing is just make sure that Natha receives your announcements when new products come out.

 Involvement in special interest groups. FPI creates an umbrella for like-minded companies to work together. That’s exactly what’s happening with FPI’s Paper Recovery Alliance, Plastics Recovery Group, Foam Recycling Coalition and now the Paper Cup Alliance – companies collaborating on ways to increase the composting and/or recycling of foodservice packaging. It’s a long journey, but one that is well worth the additional investment for companies involved, as well as the entire industry. Are you involved with the PRA, PRG, FRC and/or PCA? Learn more here.

Those are just a few ways companies can benefit from FPI membership. But, dues paid to FPI also allow for activities that benefit the industry as a whole. I would put much of our communications efforts into this area, working with media, organizations and the general public to promote the foodservice packaging industry, through interviews, presentations, educational materials and our website. For example, have you watched any of our videos on FPI’s You Tube channel? Met social media characters Fake Freddy and Truthful Teddy, who every Wednesday on Instagram and Facebook tackle tough topics like plastics in the ocean, safety of foodservice packaging and much more?

A decade ago, our goal was to be recognized as the leading authority on foodservice packaging. Today, it’s a reality. How do we know? Just take a look at the dozens of requests we receive from media, as well as organizations asking us to give presentations to a wide variety of audiences. We are indeed the voice of the foodservice packaging industry.

So, if you ask us, there is tremendous value in and benefit from FPI. We hope you agree.

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